Why Spelling Matters in Sales

When my daughter attended a local school in Pune, India, we heard from several of her teachers that they were concerned that her “writing is poor.”  Eventually we figured out that what they really meant was that her handwriting was poor – it didn’t live up to the standards for beautiful, flowing, precise handwriting that [...]

Inside Sales by “Outsiders”

A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry,  told me a story at a party last weekend:  His business is putting together integrated direct marketing campaigns, including direct mail and internet sites, to generate leads.  One of his recent clients is a small [...]