Sales Messages “Lost in Translation”

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.”
Nadia Nassif writes about two kinds of problems in sales emails: first, spelling and grammar errors; and second, using a generic [...]

International Marketing – at Home

This year my extended family decided to gather late in the day on Christmas, instead of the usual first thing in the morning, and my husband and I suddenly realized we had a window of opportunity to take our kids skiing. With recent snowfalls on our mind, we made last-minute hotel reservations for Dec. [...]