Emerging Economies = Emerging Markets

Mention India, and you will likely start to draw fire about taking away jobs from Americans and sending them offshore, how frustrating it is to deal with customer support in India, etc.  But just a slightly closer look at business news will reveal that businesses are increasingly looking at India (and China and emerging economies [...]

Sales Messages “Lost in Translation”

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.”
Nadia Nassif writes about two kinds of problems in sales emails: first, spelling and grammar errors; and second, using a generic [...]

Why Spelling Matters in Sales

When my daughter attended a local school in Pune, India, we heard from several of her teachers that they were concerned that her “writing is poor.”  Eventually we figured out that what they really meant was that her handwriting was poor – it didn’t live up to the standards for beautiful, flowing, precise handwriting that [...]

Inside Sales by “Outsiders”

A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry,  told me a story at a party last weekend:  His business is putting together integrated direct marketing campaigns, including direct mail and internet sites, to generate leads.  One of his recent clients is a small [...]

International Marketing – at Home

This year my extended family decided to gather late in the day on Christmas, instead of the usual first thing in the morning, and my husband and I suddenly realized we had a window of opportunity to take our kids skiing. With recent snowfalls on our mind, we made last-minute hotel reservations for Dec. [...]