Posted on September 16, 2009 by Cindy Carpenter
Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.”
Nadia Nassif writes about two kinds of problems in sales emails: first, spelling and grammar errors; and second, using a generic [...]
Filed under: Cross-border effectiveness, global marketing, global sales operations, international sales & marketing | Tagged: B2B, cultural differences, sales, sales 2.0, translation | Leave a Comment »
Posted on July 28, 2009 by Cindy Carpenter
It’s been an “interesting” time in Cambridge, Massachusetts (where I live) in the past week. Every day the front story above the fold of the Boston Globe has been about one aspect or another of the controversy around the arrest of a black man, Harvard Professor Louis Gates, by a white man, Cambridge Police Officer [...]
Filed under: Cross-border effectiveness, global diversity and cross-cultural understanding | Tagged: Donna Brazile, Gates, outsourcing, race | 1 Comment »
