Broad Changes in Globalization Strategies

If I can tear myself away from the news about the Washington bailout of Wall Street, there are signs of a significant shift in the ways businesses think about their globalization strategies.
On the one hand, the economics of “offshoring,” of sending manufacturing, IT or business process work to low-lost locations, is becoming less advantageous.  A [...]

International Marketing – at Home

This year my extended family decided to gather late in the day on Christmas, instead of the usual first thing in the morning, and my husband and I suddenly realized we had a window of opportunity to take our kids skiing. With recent snowfalls on our mind, we made last-minute hotel reservations for Dec. [...]