Posted on September 16, 2009 by Cindy Carpenter
Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.”
Nadia Nassif writes about two kinds of problems in sales emails: first, spelling and grammar errors; and second, using a generic [...]
Filed under: Cross-border effectiveness, global marketing, global sales operations, international sales & marketing | Tagged: B2B, cultural differences, sales, sales 2.0, translation | Leave a Comment »
Posted on September 9, 2009 by Cindy Carpenter
When my daughter attended a local school in Pune, India, we heard from several of her teachers that they were concerned that her “writing is poor.” Eventually we figured out that what they really meant was that her handwriting was poor – it didn’t live up to the standards for beautiful, flowing, precise handwriting that [...]
Filed under: India2US B2B selling, international sales & marketing | Tagged: spelling, written sales communications | 1 Comment »
Posted on September 1, 2009 by Cindy Carpenter
I’ve recently noticed a few articles on a related theme – lessons that American businesses can learn from India. Experiences in another culture or country are often the source of innovative ideas, and tapping this idea stream is one very good reason for developing a truly globalized business model (vs. a multi-country business, where each [...]
Filed under: global strategy | Tagged: global strategy, Gunjan Bagla, India, innovation, Navi Radjour | Leave a Comment »
